Unseen Value
#valuation
Two outcomes exist for every decision: what is seen and what is unseen. Empathy and imagination are required to think about the unseen value. You can see a skyscraper easily, but what could have been built in its place you can’t. It’s the other side of opportunity cost. Outdated regulation held back a $100B+ industry. That’s why the combined valuation of Airbnb and Uber. The unseen value is money. It’s the money you saved on parking, the employees getting paid, the lives saved from drunk driving, etc. The real unseen value is our intuitions.