Teams Need an Identity
A team must be inspired by their leader to struggle for a common cause. The spirit of a team, it’s adherence to struggle, to depend on the identity they have as a collective. One of Steve Jobs maxims was it's better to be a pirate than join the navy: "A pirate being a rebel. Pirates take pride in being outlaws deemed of rules, unwilling to fall without a fight for their vessel.” Jobs instilled this identity in his team. It became a part of their culture. On its 28th birthday the team bought a billboard that said 'Happy 28th Steve. The journey is the reward. The Pirates.' They even went as far as climbing on the roof of the Apple building to hoist a flag they had painted up. Their identity, and team spirit, waved high for everyone to see.