Success Factors
note/develop🍃
Each year $297 billion are spent on advertising. Textbooks will give you factors that have been overused but work. Very few people analyze the results of their campaigns to find an edge in what works through experience. For 35 years David Ogilvy collected factors that continuously worked without many exceptions. One day Stanley Resor told Ogilvy they asked 4 people at his firm to identify the factors that worked. In 2 years they had come up with 12 factors. Ogilvy said “I was too polite to tell him that I had ninety-six.” There are factors of success you can only learn by codifying your own experiences. This provides the edge against your competition.