Scale Perception
#note/develop🍃
Tim Brady had been working his ass off at Yahoo. He was wearing multiple hats, one of which was their PR guy. When Jeff Mallett joined Yahoo's board, he took a look at the professionally bound PR kits Brady put together. “This is C+ work,” he said, passing Brady off. Mallett said, “If we're going to appear big, we'd better act big... I know you're working hard, but it's not an excuse for putting out something that looks like a startup.” They started doing two red-eye cross-coast trips before each meeting. Same team, same day. This went on for 3-4 months straight. Finding the energy to double the work they were previously doing was a step up in effort and professionalism. Being everywhere all the time made Yahoo look bigger than it was.