Reinvent to Endure
#endurance #metamorphosis
In his return to Apple, Steve Jobs focused on creating a resilient company that was capable of enduring challenges. The formula to build a company that lasts was to reinvent yourself. Mike Markkula told Jobs Hewlett-Packard repeatedly did this. That's why it was still around. HP started as an instruments company, it evolved into a calculator company and finally a computer company. Markkula pointed out "Apple has been stalked by Microsoft in the PC business. You've got to reinvent the company to do some other thing, like other consumer products or devices. You've got to be just as revolutionary and have a metamorphosis." This would echo in Jobs's mind for more than 4 years, until the iPod was released.