Preference Gap
#feedback note/develop🍃
People don’t know what emotionally motivates them. If they did, all their needs and desires would be met. It’s an entrepreneur's job to understand how consumers' problems are being solved today so that they can give them exactly what they want.
Evan Williams, co-founder of Blogger and Twitter said, "the Internet is a giant machine designed to give people what they want. We often have the broadest enabling tool to do all things... But people just want to do the same things they’ve always done."
The best products are solving the timeless and universal needs that are revealed by what they prefer to do, not what they declare they want to do.
The gap between declared and revealed preferences are where opportunities are.
Human nature never changes. It's rare if it does. For the last billion years it has been consistent and for the next billion it will remain the same. Evolution is an incredibly slow process. The superficial has changed. It's popular to talk about what's changing for the future. Where you want to focus on is what remains unchanging hidden by the quicker evolution of language. These are compulsions and instincts. They drive consumer behavior. If you understand what really motivates someone you can touch them at the core of their being. A creative person armed with this knowledge will succeed in moving people without fail.
Neil Gaiman, an English writer, once said: "When people tell you something's wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong." To collaborate effectively, you need to know what inputs you should be taking in. Someone from the outside doesn’t have the proper context or information to know what the best way to fix something is. Only you know how to fix it because you know what the goals and objectives are.