Distribution by Design
#distribution
A critical lesson of entrepreneurship is often overlooked: distribution is as crucial as the product itself. Peter Thiel emphasizes this stating, "If you've invented something new but you haven't invented an effective way to sell it, you have a bad business." This insight challenges the conventional focus on product development alone. Thiel argues that distribution should be an integral part of your product design, not an afterthought. So, before you perfect your invention, ask yourself: Have you crafted an equally ingenious plan to get it into customers' hands?