Conceptual Glue
Culture has blind spots and uncharted frontiers. Places with no vocabulary to describe an experience or change happening around you. The job of an artist is to provide the conceptual glue for others to name these paradigm shifts. Their role is to expose the blind spots so that others can recognize them in their own life. Naming the tokens that exist there.
Entrepreneurs are made successful by one thing: their vision. A vision is not something someone else can grant to you. Vision only comes from developing new concepts for how things work. Steve Jobs began developing a new concept for the personal computer around the turn of the century. The computer would be a hub for all your digital activity. A place to play your videos or store your photos, read your books and magazines, listen to your music. The computer, rather than being on the sidelines, would coordinate all your devices. Linked and synced to this new digital hub. Jobs disrupted the concept of a digital lifestyle where a computer managed all aspects of it. This vision led him to develop the iPad, iPhone, iPad, and iCloud. Bringing the concept to life. This concept took Apple from being a high-end niche computer company to the most valuable consumer tech company in the world.