Challenges as Brand Identity
#marketing/branding
Richard Branson holds 7 world records. Since he was a kid, he loved to take on a challenge and never backed down from it. After his ballooning challenge crash-landed in the Algerian desert, Branson admitted to himself that he would make another attempt.
There were only a few great challenges left, and that was one of them.
The challenge was irresistible and burned deep inside. Richard Branson attributes his drive to these challenges he’s overcome. He said, “Both the series of balloon flights and the numerous Virgin companies I have set up form a seamless series of challenges which I can date from my childhood. It all built upon each other.”