Brand Texture
#marketing/branding
A well-built brand is textured. There is layers to great brands that elicit emotional responses from consumers. An aura. A form of spirit. Something subtle that forms because the brand has been payed into. A brand is built by the accumulation of these intangibles. They are noticed (even if it’s subconsciously) that causes a brand to become intrinsically personal. Although it doesn’t maximise profits or revenue people develop a deep relationship with it because of the layers of texture a brand contains.