Brand Name
#marketing/branding
When Jobs and Steve Wozniak started their business they needed a name. At first they tried typical tech words and straightforward boring names. Finally they landed on Apple Computers. It sounded fun had spirit and made computers less intimidating. Plus it put them ahead of tech companies in the phone book. A great brand name is simple and friendly. It’s slightly off-beat but normal. It creates an amazing disjunction that doesn’t quite make sense so you have to dwell on it. The words make sense but not together. It makes the brand sticky. Awareness grows because of it.