Brand Image
#marketing/branding
Brand image is an infusion of personality. Your image makes or breaks your product in the market place. Give people a sip of Old Crow but tell them it's Jack Daniel's and they'll love the brand image. The personality of a product is a combination of all aspects that touch it. Every part contributes to the brand image. You must consistently project the same brand image in every interaction. It pays to have a brand image associated with quality. Different images will appeal to different people. For commodities consumers don't choose the products they buy based on images. A brand image is 90% of what you have to sell.