Becoming Style
#marketing/branding
We often cling to outdated versions of ourselves, trapped in narratives of unworthiness that no longer serve us. "That old sense of unworthiness and failure must go," writes Leslie D. Weatherhead "It is false and we are not to believe in what is false." This wisdom extends beyond personal growth into how brands connect with consumers.
Even Claude Hopkins, the hard-sell advertising pioneer, understood this deeper truth when he advised creating "a becoming style" for each advertiser. A powerful brand doesn't just sell—it reflects. It mirrors our aspirations back to us, creating what Hopkins called "the right individuality."
The most compelling brands, like our best selves, aren't static entities but evolving possibilities. They invite us to see ourselves not as we were, but as we might become. They succeed by believing in the potential that already exists within us.