Why creating value trumps crushing the competition
Why creating habits is the new competitive advantage in the digital age
Why starting with what you have is better than chasing what you wish you had
Why testing the market should come before solving customer pains
How creating an air of mystery can skyrocket your brand's success
Why positioning yourself at the choke points of knowledge flow can give you a competitive edge
Why your brand is more than just a logo and how to make it truly shine
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